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Zwift bites back with new partnership

I am no fan of Zwift… As anyone that either reads this blog or follows my Facebook page will know only too well by now! However even I have to concede that their recent announcement; a partnership with British Cycling, does take the debate in a completely different direction. As as an ex-digital strategist, I have to doff my cap to this move. It really does blur the line between physical and virtual in a well thought out way. For sure it will increase take-up of the Zwift platform. With increased take up comes increased opportunity to monetise the platform. A potentially golden future for Swift then. But what is this new partnership all about? Continue reading Zwift bites back with new partnership

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Zwift the saga continues

A second attempt at falling in lust with Zwift… Nope that failed too. Not so much as a head turn or slight interest let alone lust, passion or love! I seem to have managed to get a bit further with it in that not only is my trainer connected,  but I managed to find something claiming to be a workout, but having started it I had no idea what was coming up or what phase I was in. The turbo appeared to be relatively free wheeling and this dull as dishwater experience continued for ten minutes.  Continue reading Zwift the saga continues