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Pitsford 10k

A fresh Sunday morning in Northamptonshire! And our running with my running club Olney Runners.

The club organised a 10k race (basically one lap of the reservoir) for club members, their friends & family. But this year also opened it up to other local running clubs. What makes this such event is that all proceeds, donations and the money we would have spend on medals all goes to charity instead.

And the cakes were plentiful and much appreciated 😊

So what’s not to like for a bit of winter running action! Nice course, great company and a good cause. Perfect way to spend my Sunday morning👍

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Zwift bites back with new partnership

I am no fan of Zwift… As anyone that either reads this blog or follows my Facebook page will know only too well by now! However even I have to concede that their recent announcement; a partnership with British Cycling, does take the debate in a completely different direction. As as an ex-digital strategist, I have to doff my cap to this move. It really does blur the line between physical and virtual in a well thought out way. For sure it will increase take-up of the Zwift platform. With increased take up comes increased opportunity to monetise the platform. A potentially golden future for Swift then. But what is this new partnership all about? Continue reading Zwift bites back with new partnership