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Zwift bites back with new partnership

I am no fan of Zwift… As anyone that either reads this blog or follows my Facebook page will know only too well by now! However even I have to concede that their recent announcement; a partnership with British Cycling, does take the debate in a completely different direction. As as an ex-digital strategist, I have to doff my cap to this move. It really does blur the line between physical and virtual in a well thought out way. For sure it will increase take-up of the Zwift platform. With increased take up comes increased opportunity to monetise the platform. A potentially golden future for Swift then. But what is this new partnership all about? Continue reading Zwift bites back with new partnership