Commercial Clarity at the Point Digital Choices Matter

I help leadership teams negotiate better deals, advance business strategy, and make confident investment decisions.

Working with senior stakeholders to frame the commercial use of digital technologies — not to design or deliver systems, but to ensure technology choices genuinely advance business strategy. Drawing on 40 years’ experience in technology-led environments, I advise corporate and public sector organisations on decisions that impact cost, risk, operating models, and long-term outcomes.

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Each service can be engaged independently or combined, depending on where the organisation needs support now.

Find Digital Leverage

Identifying where digital capabilities can be used to advance business strategy, reduce cost, or enable new operating models. Focused on commercial and operational impact, not technology design or delivery.

Build Investment Appraisals

Developing clear, defensible business cases and ROI models to support funding decisions and prioritisation. Designed for scrutiny by leadership teams and investment committees.

Lead Commercial Negotiation

Leading the commercial aspects of buy-side or sell-side negotiations for technology-enabled initiatives. Focused on value, risk, and long-term outcomes rather than contractual mechanics.

Meet Ed Stivala

I work with leadership teams to cut through complexity in digital strategy—backed by nearly four decades in software, strategy, and execution across sales, development, and product leadership. From shaping strategy to defining pricing models and aligning delivery with commercial goals, I offer a commercially grounded, technically informed approach to every engagement.

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Ready to explore how I could support you?

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Contact Details

Location

Milton Keynes, England.

Connect

EdStivala

Messsage

info@edstivala.co.uk

Time Zone

British Summer Time

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