Lost in Digital Initiatives That Aren't Delivering?

I Bring Focus, Simplicity, and Results.

Too much technology, not enough payback? I help leadership teams automate appropriately and improve customer experience — so your business actually grows.

Let's Talk
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Meet Ed Stivala

I work with leadership teams to cut through complexity in digital strategy—backed by nearly four decades in software, strategy, and execution across sales, development, and product leadership. From shaping strategy to defining pricing models and aligning delivery with commercial goals, I offer a commercially grounded, technically informed approach to every engagement.

Services

I simply provide pragmatic advice and guidance in a range of consultancy formats. I combine three perspectives based on my lived experiences as a former Sales Leader, Software Developer, and Technology Entrapreneur. This gives me practical experience in how to commercialise software, but also how to deploy it within an organisation for maximum benefit.

How can you benefit from my expertse? There are broadly three ways that I can help you.

Investment-Ready Strategy
Building the business case for digital iniatives in order to secure funding, be that internal or external.

I develop robust, realistic, and investable business cases for digital projects. Working alongside your team and stakeholders, I utilise my expertise to quantify the technical reality, alongside the commercial opportunity. Specifically, I ensure that complex technology is explained in ways that are meaningful to your investment committee.

  • Business case developmemt
  • ROI &feasability modelling
  • Stakeholder alignmemt
  • Technology / Vendor appraisal
Best for: Organisations preparing for digital transformation, major technology investments, or seeking internal funding approvals.
Insights & Opportunity Reviews
A comprehensive assesment reviewing the opportunities your organisation could realise from emerging technologies. Aligned to yor organisations priorities, this project clearly identifies where you should be focusing, what you should be tracking and delivers a Digital Roadmap specific to your commercial priorities.

I provide strategic insights into future technology led opportunities through horizon scanning, industry analysis, and structured evaluation. Delivered in context to your organisation not just sector.

  • Digital Augmentation for Competitive Advantage
  • Client Facing Systems for Revenue Growth
  • Process automation for cost reduction
  • Innovation Roadmap for your organisation
Best for: Leaders wishing to evaluate the possibilities offered by Digital Transformation and to understand how to realise possible benefits.
Fractional Advisory & Governance
Executive insight, only when you need it.

I offer experienced executive support, without the full-time commitment. Independent oversight, strategic clarity, and delivery alignment.

  • Ethical AI Framework
  • Steering committee participation
  • Programme Management of digital transformation delivery
  • Executive & Board briefings
Best for: Organisations that need short term senior input, governance, or interim management.

My Value Proposition

I do not fix technology problems. I fix revenue and cost problems using technology.

Clarity

Unambigous actionable advice.

Cost Effective

Highest quality advice & guidance, without the overheads of global consultancy.

Independent

No commercial affiliations or technology bias. I do my own research and thinking.

Pioneering

Disruptive, data-led thinking; grounded in reality but interpreted with imagination.

Let's Talk

Ready to explore how I could support you?

Book an initial meeting or

Contact Details

Location

Milton Keynes, England.

Connect

EdStivala

Messsage

info@edstivala.co.uk

Time Zone

British Summer Time

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